Trade shows have the potential to generate high margins and returns. Dr. Olentine has developed and managed one of the largest trade shows in the US and can provide strategic planning and analysis to improve your event.

 

Strategy Development

- Evaluate your site selection, event frequency and trade show franchise

- Assist in expanding internationally or finding new domestic partners

- Facilitate staff sessions to identify how to make your event more experiential

 

Revenue Growth

- Discover new revenue sources related to sponsorships, commissions and ancillary income

- Develop new pricing strategies to increase visitor attendance, the number of exhibitors and their respective footprints

- Provide guidance on the design and execution of RFP's

 

Operational Improvement

- Help determine which vendors compliment your event

- Review vendor contracts to ensure that revenue isn't left on the table

 

Vendor Support

- Perform background research on trade shows of interest

- Provide insight on your marketing program from a trade show manager's point of view